What is Keyword Research?

The process of finding the search terms your target audience uses, and assessing which ones to target. Keyword research is the process of discovering and analyzing the search queries that people enter into search engines when looking for information, products, or services related to your business. It involves finding keywords with the right combination of search volume (how many people search for it), search intent (what they're looking to accomplish), and competition (how difficult it is to rank for).

Targeting the wrong keywords wastes time and money. A business might rank #1 for a term that brings no buyers, or ignore high-intent keywords where a single conversion covers months of SEO investment. Keyword research is the foundation of all content strategy and SEO planning.

Keyword Research is implemented by good keyword research maps to buyer intent: informational, navigational, commercial, and transactional keywords serve different stages of the buyer journey. Our team at Elance Consultancy has helped businesses across Hyderabad, Bangalore, Mumbai, and 50+ Indian cities leverage Keyword Research effectively. Book a free consultation to discuss your specific requirements.

Results from Keyword Research depend on your business type, competition, and implementation quality. See our example above for a real-world illustration. We set clear KPIs and reporting at the start of every engagement so you have full visibility into progress.